When I named my content writing company Hairy Cow Copywriting, a few people asked, in the nicest possible way, if I was the hairy cow. And while I hoped that my beautiful Highland cattle logo* would clear up any doubts around the inspiration for my business name, I had to laugh at the irony of people thinking I was the hairy one.

And here’s why.

For years I believed the right word was the big word. But some of them would stand out like a flamingo in a flock of penguins. All showy-offy, turning up at the wrong time, wrong place.